How to Build a Linkwheel

One effective SEO technique that many people use to improve their website rankings is to utilize linkwheels.  This is a method of creating backlinks to your website, and simultaneously improving the power of those backlinks.  Here is an example picture, followed by details on how to set up a linkwheel.

First of all you need a “money site.”  This is the website that you are focusing on improving rankings for.  If you have your own product this can be your sales page, or if you are an affiliate marketer this can be an affiliate/review page.  You will be generating backlinks to this site.

But we all know that high PR backlinks are more powerful than low PR backlinks, so we will also try to boost these backlinks with more backlinks.  What you do is set up a series of blogs or web 2.0 pages about your topic.  These are the “spokes” in the wheel.  Each of one these pages will have one link to a separate page, creating a linkwheel.  But every page will also link to your main money site.

So every page you create will have two outgoing links: one link to your money site, and one link to a different page of the linkwheel.  This gives you plenty of links to your money site, but the backlinks to the individual pages also improves the quality and power of these backlinks.

There are no set rules for making linkwheels, so feel free to experiment.  You could have simple linkwheel with only five “spokes” or pages that link to your money site, or you could make a large linkwheel that includes 20 sites.  If you want to take things a step further you could even create a linkwheel for each separate page in your first linkwheel.  This would mean a lot more links to your money site, and all those individual links would each have a little more power too.

Making linkwheels is a fairly simple process, but it can be time consuming.  You could set up small linkwheels on your own, or you could outsource the work and show people what to do.  If you have any auto-blogs or backlink software, it would be even easier to set up large linkwheels.  For example, SEnuke is one program that lets you build large linkwheels utilizing most popular web 2.0 sites.

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