Getting Started- Step 4- Make a Website

Ok, you have a niche and some profitable keywords, and you know what products you are going to promote.  Now it is time to get to the real work- putting content online that can actually make you money.

Time to make your own website.

Don’t freak out!  If you don’t know anything about PHP, HTML, ftp, or other complicated mumbo-jumbo then don’t worry.  If you do have web design experience then great, get out there and make a cool looking site.  But you don’t need to know anything about making a website.

Instead we will be “piggy-backing” off of other well known sites that let you create individual web pages on their site.

Ever heard of Myspace or Facebook?  Thought so.

There are large sites like Myspace that are very popular and rank well in search engines.  Then they let regular people sign up and create their own pages (or “spaces” if you want) about anything.  It is very easy to set up a single page…if you know how to email someone, then I’m sure you can figure this out.

The owner of the website doesn’t really write his own content, instead they rely on people like us to make our own pages.  These sites have thousands of pages that are each made by separate people (whether they use them for fun…or for making money).

People do use Myspace and Facebook for internet marketing, but there are hundreds of other sites as well, which are even better for affiliates.  For our purposes though, we will discuss a site called Squidoo.

You can use Squidoo.com to make your first landing page.  In affiliate marketing, we refer to your simple webpage as a landing page, because after doing a search or reading an article and clicking a link, they will land on your page.

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Now you are ready to make a landing page.  First go to Squidoo.com and create an account so you an make a webpage (or lens as Squidoo calls them).

Now you will pick ONE of your better keywords and make a page focused on that keyword.  You can use some of the related keywords in your article too, but make the focus of the page be on one particular keyword phrase.

Make sure to use that keyword in the title of the site, the URL (actual website address), the tags, and the actual content on your website.  Here is a short video to walk you through the process of creating your first lens:

Try to do a little research first so you can write a bit of good content that will actually help people.  Then casually lead into discussing your product.  Then include your affiliate link and link to the product site (you did remember to write down your link, right?).

And try to use anchor text for your links.  Anchor text is when a link shows up as a word or phrase, instead of just being a basic link to a website.

Would you rather click on a boring link that looks like http://www.google.com/ or would you click on something catchy like, Click Here To Find Lots of Cool Stuff!  You can see that using anchor text is more appealing, and it also gives you a chance to use your actual keywords in your links.

Depending on what site you use, making links will be different.  If you use Weebly or something, it is easy to highlight a word and then add a link.  But with Squidoo you will need to do a tiny bit of html.  Just for quick reference, here is the code for making anchor text:   <a href=”http://www.yourwebsite.com”>your keyword</a>

Here is another short video about making anchor text links to use for squidoo:

Also, Squidoo is a great site to use, but recently they added some strange rules.  For example, they don’t let you make a lens about health, fitness, dating, making money online, and some other popular topics.  It is still a great site to use if you are writing about certain topics though.  You can also get a free guide that shows you in-depth how to really use Squidoo properly to start making money.

You can check Squidoo’s exact rules if you want, but here are some other choices of sites you could use to make a landing page too:

• Blogger
• Weebly
• Vox
• Wetpaint
• WordPress.com

Now that you have a landing page, you are ready to start getting traffic (visitors to your website) and hopefully start making some money.  One of the best free ways to get traffic is by writing articles.

On to the next lesson…Step 5- Article Marketing.

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